About Asset International
Asset International is a B2B information and technology company in the finance vertical which is transforming smaller traditional companies it has acquired into a high growth global business with a diverse set of new revenue streams: electronic data, tools, online media, research, and events. Formed through a series of acquisitions (Strategic Insight, Asset International, and The Trade), the formation of the company itself was a bold move in 2009, a year during which the financial information sector was highly out of favor due to the financial crisis.
The combined company provides information and technology solutions to mutual fund, hedge funds, broker dealers, pension funds, 401K plans, sovereign wealth funds, endowments, financial advisers, and custodial banks. Its key brands include Strategic Insight, Simfund, SimfundGlobal, Annuity Insight, PLANSPONSOR, PLANADVISER, Global Custodian, The Trade, and ai5000. Key initiatives in growing the business include:
- Taking traditionally print businesses and transforming into a more online centric media organization
- Expanding the traditionally US-centric businesses into Europe and Asia
- Adding new information products, tools, and services to further drive organic growth
- Looking for additional information/tools acquisitions in the finance vertical
The CEO, Jim Casella, former CEO of Reed Business Information US and former COO of IDG, brings a wealth of experience in growing media and data businesses, expanding globally, and transitioning from traditional to new business models. The company, based in New York with offices in London and Stamford, CT, is backed by Austin Ventures.
