Jim Casella

Chairman and Chief Executive Officer

Jim Casella is Chairman and Chief Executive Officer of Asset International, having joined the company as part of Austin Ventures' acquisition in January 2009. Jim has been a partner with Austin Ventures the past several years, serving as CEO-in-Residence for their Growth/Private Equity practice and focusing on business-to-business media opportunities.

He retired as Vice Chairman of Reed Business (Reed Elsevier's B2B division) in January of 2007. During his tenure as Vice Chairman Jim established joint ventures in China and India. In China the joint venture was established with International Data Group and several government agencies. The Indian joint venture was established with Infomedia India LTD.

Jim joined Reed Business Information in January 2002 as CEO of its U.S. operation and led the company through a difficult national economy while keeping a clear focus on long-term growth. "Our commitment has to be on the delivery of 'must-have' products and services essential to the growth of our customers," Jim said in min magazine, where he was featured as one of the 21 Most Intriguing People in Publishing in 2003. RBI's traditional portfolio of products -- more than 100 publications and 75 websites -- also received substantial attention. Under Jim's leadership, the company completed several large-scale redesigns, including Weekly Variety, Broadcasting & Cable, Interior Design, Professional Remodeler, Video Business, Design News, Purchasing, Furniture/Today, Industrial Product Bulletin and Electronic Business. In addition, Reed Construction Data's Connect 3.0 lead generation platform was released in January '04. Connect's website revenue increased dramatically over the past several years.

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